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Players on Steam, last 7 days| Hour | Peak | Average | Polls |
|---|---|---|---|
| 11:00 UTC | 3 | 3 | 1 |
| 30 Oct, 11:00 UTC | 10 | 10 | 1 |
| 29 Oct, 11:00 UTC | 7 | 7 | 1 |
| 28 Oct, 18:00 UTC | 11 | 11 | 1 |
| 27 Oct, 18:00 UTC | 18 | 18 | 1 |
| 26 Oct, 17:00 UTC | 13 | 13 | 1 |
| 25 Oct, 17:00 UTC | 11 | 11 | 1 |
| 24 Oct, 17:00 UTC | 8 | 8 | 1 |
Player counts over time, as we observed them.
Source: Steam Web API, ISteamUserStats/GetNumberOfCurrentPlayers. Full methodology
Player Retention| Month | Avg players | Kept | Compared with other games |
|---|---|---|---|
| LaunchFebruary 2026 | 104 | — | The busier of its first two months |
| 3 months onMay 2026 | 12 | 12% | Loses players fast (better than 18% of 9,121 other games) |
| 12 months onFebruary 2027 | — | — | Not over yet |
HELLMART kept 12% of the average players it had at its launch in February 2026 after 3 months. Monthly averages, ranked against every game we can score. How we count
HELLMART −30% Supermarket simulator meets horror. You’re a clerk at a 24-hour convenience store. During the day - serve customers and hit your sales goals. At night - beware of strange clients. Try to survive 7 days in the Far North.
Players By Month| Month | Average | Change | Change % | Peak |
|---|---|---|---|---|
| October 2026Oct 2026 (so far) (from 22 Oct) | 10 | +2 | +18.8% | 18 |
| September 2026Sept 2026 | 9 | −10 | −55.2% | 22 |
| August 2026Aug 2026 | 19 | −5 | −21.3% | 42 |
| July 2026Jul 2026 | 24 | −22 | −47.3% | 54 |
| June 2026Jun 2026 | 46 | +34 | +278.4% | 134 |
| May 2026May 2026 | 12 | −5 | −29.6% | 28 |
| April 2026Apr 2026 | 17 | −11 | −39.4% | 47 |
| March 2026Mar 2026 | 28 | −76 | −72.8% | 67 |
| February 2026Feb 2026 | 104 | — | — | 390 |
Average and peak concurrent players each month, and the change in average players from the month before. Months before October 2026 are from a licensed historical archive.
