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Lured In Run your own cozy aquarium! Travel far and wide to catch exotic fish. Put them on display for idle profits, or sell them for instant cash. Unlock research for new upgrades, and ascend for powerful bonuses. Customize your shop, character, and tanks to make your aquarium your own!
Players on Steam, last 48 hours| Poll | Players |
|---|---|
| 05:38 UTC | 8 |
| 01:37 UTC | 12 |
| 14 Nov, 21:36 UTC | 5 |
| 14 Nov, 17:35 UTC | 7 |
| 14 Nov, 13:34 UTC | 5 |
| 14 Nov, 09:33 UTC | 5 |
| 14 Nov, 05:32 UTC | 7 |
| 14 Nov, 01:31 UTC | 10 |
| 13 Nov, 21:30 UTC | 0 |
| 13 Nov, 17:29 UTC | 7 |
| 13 Nov, 13:28 UTC | 5 |
Player counts over time, as we observed them.
Source: Steam Web API, ISteamUserStats/GetNumberOfCurrentPlayers. Full methodology
Player Retention| Month | Avg players | Kept | Compared with other games |
|---|---|---|---|
| LaunchJuly 2026 | 126 | — | The busier of its first two months |
| 3 months onOctober 2026 | 9 | 7.3% | Loses players fast (better than 7% of 9,242 other games) |
| 12 months onJuly 2027 | — | — | Not over yet |
Lured In kept 7.3% of the average players it had at its launch in July 2026 after 3 months. Monthly averages, ranked against every game we can score. How we count
Players By Month| Month | Average | Change | Change % | Peak |
|---|---|---|---|---|
| November 2026Nov 2026 (so far) | 6 | −9 | −60.2% | 12 |
| October 2026Oct 2026 | 15 | +2 | +19.3% | 36 |
| September 2026Sept 2026 | 12 | −19 | −60.4% | 48 |
| August 2026Aug 2026 | 31 | −94 | −75.1% | 96 |
| July 2026Jul 2026 | 126 | — | — | 416 |
Average and peak concurrent players each month, and the change in average players from the month before. Months up to October 2026 are from a licensed historical archive.
Update ImpactLured In v1.3 Released (29 Oct 2026): Players peaked at 1.4× the week before's average. In the week after, players averaged 23% fewer than the week before.
| Update | Peak After | Change |
|---|---|---|
| Lured In v1.3.1 Released11 Nov 2026 · week before: 6.9 of 7 days; 4.2 of 7 days so far | 12 (2.3×) | +17% |
| Lured In v1.3 Released29 Oct 2026 · week before: 6.2 of 7 days | 13 (1.4×) | −23% |
Average players over the 7 days before and after each update post, and the most at once in the week after. Updates since we started counting this game’s players. How we count
