Cake Bash

Players During Sales

−90% sale, 24 Oct – 31 Oct 2026: Players averaged 179% more than the week before. In the week after, players averaged 72% fewer than the week before.

Average players from our own counts over the 7 days before each sale, while it ran, and the 7 days after, kept clear of the sales either side. Steam’s big seasonal sales lift the whole store, so not every rise is this discount alone. How we count