Players During Sales

−60% sale, 22 Oct – 27 Oct 2026: Players averaged 4% more than the week before. Since it ended, players averaged 23% fewer than the week before.

Average players from our own counts over the 7 days before each sale, while it ran, and the 7 days after, kept clear of the sales either side. Steam’s big seasonal sales lift the whole store, so not every rise is this discount alone. How we count